Bottle Bank Arcade-What Happens When We Make Choices Fun?

In this video, the fun theory is tested using a glass bottle recycling bank. The question posed: "Can we get more people to use the bottle bank by making it fun to do?"

The video shows that a traditional bottle bank converted into an arcade game was used 100 times, while a conventional bottle bank was used two times during the same period.

Other examples include a piano staircase, an invention that makes it more appealing to take the stairs instead of the escalator, and the world's deepest garbage bin, an effort to reduce litter.

The videos are part of a marketing initiative created by Volkswagen Sweden and ad agency DDB Stockholm. The campaign extends to a Fun Theory award competition, in which entrants presented the idea or invention that best demonstrates the theory.  Videos of the winner and runner-up inventions are posted on the The Fun Theory site.

The campaign asks, "What Happens When We Make Choices Fun?" and answers itself: "Fun can obviously change behavior for the better."

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These videos are part of a viral video campaign created by Volkswagen Sweden and advertising agency DDB Stockholm.