End of Year Donate 2014

Sections
Home » Happiness » The Piano Staircase - What Happens When We Make Choices Fun?

Get a FREE Issue. Yes! I want to try YES! Magazine

Nonprofit. Independent. Subscriber-supported. DONATE. How you can support our work.

YES! by Email
Join over 78,000 others already signed up for FREE YES! news.
[SAMPLE]
link

The YES! ChicoBag(R). Full-size tote that fits in your pocket!

 

The Piano Staircase - What Happens When We Make Choices Fun?

Document Actions

pianostairs.jpg

The Fun Theory holds that "something as simple as fun is the easiest way to change people's behavior for the better."

In this video, the fun theory is tested at an Odenplan subway station in Stockholm, Sweden, addressing one the question: "Can we get more people to choose the stairs by making it fun to do?" The video explains that by turning the staircase into an interactive keyboard, the fun theory is demonstrated as 66 percent more people than normal chose the stairs over the escalator.

Other examples include a bottle bank arcade machine, an invention that makes recycling more appealing and the world's deepest garbage bin, an effort to reduce litter.

The videos are part of a marketing initiative created by Volkswagen Sweden and ad agency DDB Stockholm. The campaign extends to a Fun Theory award, which will be presented to the idea or invention that best demonstrates the theory. Competition entrants are accepted until December 15, 2009.

The campaign asks, "What Happens When We Make Choices Fun?" and answers itself: "Fun can obviously change behavior for the better."


These videos are part of a viral video ad campaign created by Volkswagen Sweden and advertising agency DDB Stockholm.

Email Signup
Comment on this article

How to add a commentCommenting Policy

comments powered by Disqus


You won’t see any commercial ads in YES!, in print or on this website.
That means, we rely on support from our readers.

||   SUBSCRIBE    ||   GIVE A GIFT   ||   DONATE   ||
Independent. Nonprofit. Subscriber-supported.




Issue Footer

Personal tools