Brandzel founded MoveOn Student Action in August of 2004 to register and turn out youth for the November elections. The initiative was a huge success, involving 230,000 students on 2,300 campuses in all 50 states.
MoveOn Student Action's success is rooted in Brandzel's recognition of the Internet as a powerful organizing and fund-raising tool. Their College Click Drive “Race to a Million” subsidized progressive ads in key states as students competed for their campuses, raising matching funds each time they participated in an online advocacy campaign. The project also promoted innovative get-out-the-vote programs, like Trick-or-Vote, a Halloween campaign to spread the word about voting locations.
Elle McPherson is an intern at YES!