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No Comment: Irony in India

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Sharad Haksar's advertisement on a billboard in Chennai, India.
Photo by Sharad Haksar
The most bizarre Nike ad ever turns out to be the work of Sharad Haksar, an internationally recognized advertising photographer. These are pieces in the “Brand Irony” series he is putting together for a book. Last year, Haksar went head-to-head with Coca-Cola by placing the image on the right on a billboard in Chennai, India.

Nike ad by Sharad Haksar
Photo by Sharad Haksar
The billboard highlights concern about water shortages in communities around Coca-Cola's bottling plants across India. Haksar said he was puzzled by Coca-Cola's angry reaction. “Chennai is full of such images. Coca-Cola plasters walls with such huge posters, and empty pots waiting to be filled is a common sight here.”


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