No Comment: Irony in India
posted Nov 30, 2006
The most bizarre Nike ad ever turns out to be the work of Sharad Haksar, an internationally recognized advertising photographer. These are pieces in the “Brand Irony” series he is putting together for a book. Last year, Haksar went head-to-head with Coca-Cola by placing the image on the right on a billboard in Chennai, India.
The billboard highlights concern about water shortages in communities around Coca-Cola's bottling plants across India. Haksar said he was puzzled by Coca-Cola's angry reaction. “Chennai is full of such images. Coca-Cola plasters walls with such huge posters, and empty pots waiting to be filled is a common sight here.”
You won’t see any commercial ads in YES!, in print or on this website.
That means, we rely on support from our readers.
GIVE A GIFT ||
Independent. Nonprofit. Subscriber-supported.
YES! Magazine encourages you to make free use of this article by taking these easy steps
All Rights Reserved