People We Love :: Anita Roddick
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Body Shop Founder
Dame Anita Roddick, founder of The Body Shop, died on September 10, 2007 of a brain hemorrhage. Born to Italian immigrants in England, Anita Roddick was an outsider child, inspired by rebels and outraged by the Holocaust. Roddick's visits with indigenous peoples fed her skepticism about throw-away consumption and inspired her commitment to community trade.
She dedicated herself and her business to high-profile campaigns on environmental and social issues, turning her stores, trucks, and advertising into outlets for the messages she was passionate about. For Roddick “campaigning and good business are about putting forward solutions, not just opposing destructive practices or human rights abuses.”
In October 2007, Amnesty International launched one of the last campaigns that Roddick had worked on: www.unsubscribe-me.org, an online campaign against human rights abuses in the “war on terror.”
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