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If Everyone Cared


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Knickleback
www.nickelback.com
spacerWho can change the world?

The band worked on this video with director Dori Oskowitz. The video begins with Nickelback in the studio playing the song. Scenes of this are intercut with images and videos of past social justice and human rights events, essentially when an individual "cared" and ended up changing the world.

The people shown are Betty Williams, who led a march of 35,000 women to the gravesites of three Northern Irish children after witnessing their deaths, Bob Geldof starting up Live Aid, Peter Benenson igniting what would become known as Amnesty International, and Nelson Mandela leading South Africa to its first democratic election, (which would end the racist apartheid régime that had divided the country for 46 years).

The video ends with a quote from Margaret Mead that reads "Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has."


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