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David Korten's Agenda for a New Economy: 3 Ways to Get the Book

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The Big Picture: 5 Ways to Know if You’re Making a Difference

Agenda for a New Economy 2nd ed. book cover tilt right

David Korten’s revised and expanded Agenda for a New Economy

3 WAYS TO GET THE BOOK :: Available through the YES! Store: 22% discount to YES! readers

David Korten’s newly revised and greatly expanded 2nd edition of Agenda for a New Economy: From Phantom Wealth to Real Wealth, outlines an agenda to create a new kind of economy: locally-based, community oriented, and devoted to creating a better life for all.

In this special pre-publication excerpt Korten explains how to tell if your actions are helping to build the new economy that “must be lived into being from the bottom up.”


For the many millions of us working to create a better world, it is easy to feel discouraged by the seeming insignificance of even major successes relative to the scale of the problems we face as a nation and a species. Consumed by the details and challenges of our daily engagements, we may easily lose sight of the big picture of the powerful social dynamic to which our work is contributing.

Step back from time to time; take a breath, look out beyond the immediate horizon to bring that big picture back into perspective. Reflect in awe and wonder at the power of the larger social dynamic to which your work contributes.

In my career in international development, I saw, time and again, that the most successful projects were not the largest or the most carefully, centrally planned; they were the ones that arose from the bottom up. Likewise, successful social movements are emergent, evolving, radically self-organizing, and involve the dedicated efforts of many people, each finding the role that best uses his or her gifts and passions. Their scope and their success may not, at first, be readily apparent. Social movements grow and evolve around framing ideas and mutually supportive relationships instead of through top-down direction. New ideas gain traction, or not, depending on what works for those involved in the movement. Some alliances are fleeting; others endure.

The organism, not the machine, provides the appropriate metaphor. The relevant knowledge resides not in the heads of outside experts but in the people who populate the system. The challenge is to help them recognize, organize, and use that knowledge in ever more effective ways.

This is the model I think of when I think about what it will take to build the New Economy—one based on fulfilling the basic needs of people and planet—that we need. It’s also the way that that economy is already being built: step by step, in creative and surprising ways, by people looking for alternatives to a system that isn't working for them.

To bring down the institutions of Empire, we must begin to build the rules, relationships, and institutions of a New Economy. These must be lived into being from the bottom up.

So how do you know whether your work is contributing to a big-picture outcome? If you can answer yes to any one of the following five questions, then be assured that it is.

  1. Does it help discredit a false cultural story fabricated to legitimize relationships of domination and exploitation and to replace it with a true story describing unrealized possibilities for growing the real wealth of healthy communities?
  2. Is it connecting others of the movement’s millions of leaders who didn’t previously know one another, helping them find common cause and build relationships of mutual trust that allow them to speak honestly from their hearts and to know that they can call on one another for support when needed?
  3. Is it creating and expanding liberated social spaces in which people experience the freedom and support to experiment with living the creative, cooperative, self-organizing relationships of the new story they seek to bring into the larger culture?
  4. Is it providing a public demonstration of the possibilities of a real-wealth economy?
  5. Is it mobilizing support for a rule change that will shift the balance of power from the people and institutions of the Wall Street phantom-wealth economy to the people and institutions of living-wealth Main Street economies?

These are useful guidelines for setting both individual and group priorities. Bear in mind that in a systems-change undertaking of this magnitude, there is no magic bullet and no one is going to make it happen on their own, so don’t be discouraged if the world looks much the same today despite your special and heroic effort yesterday. It took five thousand years to create the mess we are in today. It will take more than a few days to set it right.


David Korten author picDavid Korten adapted this article from the newly revised and expanded 2nd edition of Agenda for a New Economy: From Phantom Wealth to Real Wealth, available for advance purchase from the YES! Magazine web store.

David is co-founder and board chair of YES! Magazine, co-chair of the New Economy Working Group, president of the People-Centered Development Forum, and a founding board member of the Business Alliance for Local Living Economies (BALLE). His books include Agenda for a New Economy: From Phantom Wealth to Real WealthThe Great Turning: From Empire to Earth Community, and the international best seller When Corporations Rule the World.

Agenda for a New Economy 2nd ed. book cover thumb 50Interested?
Agenda for a New Economy, 2nd edition
Be the first to read David Korten’s  revised & expanded Declaration of Independence from Wall Street.  :: 3 WAYS TO GET THE BOOK  from the YES! Store: 22% discount

A New Deal for Local Economies by Stacy Mitchell
More local, durable economies are already taking root across the country and around the world. How can we help them along?

Lighting the Way to a New Economy by David Korten
How do local efforts to create community friendly economies add up to global economic transformation? David Korten's keynote address to the Business Alliance for Local Living Economies (BALLE).

 

YES! Magazine encourages you to make free use of this article by taking these easy steps. Korten, D. (2010, June 09). The Big Picture: 5 Ways to Know if You’re Making a Difference. Retrieved February 09, 2012, from YES! Magazine Web site: http://www.yesmagazine.org/new-economy/the-big-picture-5-ways-to-know-if-youre-making-a-difference. This work is licensed under a Creative Commons License Creative Commons License


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Reader Comments

New Book

Posted by KenWood at Jun 22, 2010 04:58 PM
I have just purchased the book and finding it a great read, I am a workplace interventionist and see on a daily basis the continuing destruction of our society, there has to be a better way and some of your thoughts might be the answer

I am also a writer and have expressed a number of similar sentiments
wwww.kenwoodspeaking.com.au
"stop the world we want to get off"

Keep up the great work

Ken Wood
Adelaide
Australia

doing the work we love

Posted by Laura Grace Weldon at Jun 26, 2010 07:10 AM
Surely David Korten’s use of the word “work” encompasses the widest sense of the word. I work on our small farm, work as a freelance writer and work to homeschool my children. My efforts produce little in terms of money but I believe that doing what we love and what has meaning does contribute to a New Economy, even if only in spirit.

Imagery, story line, etc.

Posted by b. digger at Aug 14, 2010 07:46 AM
Two ideas on imagery: one simple; one more complex.

Simplest: Narrative sets up a choice between two brands. The image could be simply two boxes, like cereal boxes. The Phantom brand (wall street bank credit) vs the Real brand (main street - goods and services). The question: which do you prefer?

For more complexity you could personify brands with two characters -- TINA vs TIAA. TINA represents the world view that "There Is No Alternative." And TIAA represents the world view that "There Is An Alternative." You could have the Phantom brand being sold by TINA and Real brand being sold by TIAA.

For more complexity you could have a story line where TINA and TIAA are friends and Tina convinces Tiaa that there is no alternative to the status quo. But then Tiaa finds a copy of Yes magazine (floats down from the sky like a leaf) and now Tiaa has a Plan, A Plan for economic, environmental and social change, etc.

For a more complex melodrama (hollywood style) you could demonize Tina who would have a vertical hierarchical mentality, never questions authority,who doesn't listen to people unless she thinks they are her betters, doesn't give credit where due, never admits a mistake, who believes the present is distopic and believes in a mythic "golden age" like Victorian England, if not the Garden of Paradise. Tiaa's traits would be the opposite of Tina's. Tina an Tiaa are opposites of each other and they struggle for supremacy: the struggle could be internal where Tiaa convinces Tina with her Plan for change; or the struggle could be external where Tiaa's forces have to defeat Tina's forces in battle.

stopping here before a get carried away.

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