Why Own When You Can Share?
While more Americans are eager to escape cluttered lives filled with too much expensive stuff, new technologies are making it easier than ever to share. Rachel Botsman, social innovator and author of What's Mine is Yours: the Rise of Collaborative Consumption, says that the result will be a massive shift in the way we think about ownership: while the 20th century was defined by hyper-consumption, the 21st will be defined by collaborative consumption.
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