Give Gifts Top Banner

Home » People Power » A Big Surprise for Chevron

Get a FREE Issue. Yes! I want to try YES! Magazine

Nonprofit. Independent. Subscriber-supported. DONATE. How you can support our work.

YES! by Email
Join over 78,000 others already signed up for FREE YES! news.

The YES! ChicoBag(R). Full-size tote that fits in your pocket!


A Big Surprise for Chevron

Hours before the oil giant released its new ad campaign, the Yes Men released their own version.
Document Actions



On October 18, Chevron released a new ad campaign called "We Agree," with the tagline "You Might Be Surprised What We Can Agree On." But Chevron itself was surprised to find that a fake version of the same campaign had been released hours earlier, fooling some news organizations.

Chevron multimedia, screenshotThe Yes Men, the prankster duo known for highlighting corporate crimes by releasing fake news (past targets include the Dow Chemical Company, the World Trade Organization, the World Economic Forum, and the New York Post, to name a few), had kidnapped Chevron's ad campaign and made it their own. In an amazingly accurate false website and press page, the Yes Men redefined Chevron’s values. A false press release quoted the marketers behind the campaign: "We were asked to show an agreeable, involved, of-the-people face for Chevron, and we think we came up with some really great ways of doing that. But what’s unique and different here is the honesty. We've never been able to do this before."

When news organizations caught onto the ruse, the Yes Men were ready with a second fake press release, this one quoting Chevron officials condemning the prank. Referencing a pending lawsuit filed by 30,000 Ecuadorians, one of the fake officials said, "We have binding agreements with the Ecuadorian Government exempting us from any liabilities whatsoever." 

View the photo essay to check out the fake ads—and how they compare to Chevron's real campaign.

Images from and


Email Signup
Comment on this article

How to add a commentCommenting Policy

comments powered by Disqus

You won’t see any commercial ads in YES!, in print or on this website.
That means, we rely on support from our readers.

||   SUBSCRIBE    ||   GIVE A GIFT   ||   DONATE   ||
Independent. Nonprofit. Subscriber-supported.

Issue Footer

Personal tools