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We Need Your Ideas: A Call for Direct Action in the Climate Movement

An open letter from the Rainforest Action Network, Greenpeace USA, and 350.org: What will it take to finally get serious about climate change?

Climb against coal, photo by Matt Leonard

In July 2010, a group of mothers summited Mount Rainier as part of a "climb against coal" protest of the coal-burning TransAlta power plant in Centralia, Wa. Their support team created a 75,000-ft banner on the ice, which read "NO COAL."

Photo by Matt Leonard

Dear Friends,

God, what a summer. Federal scientists have concluded that we've just come through the warmest six months, the warmest year, and the warmest decade in human history. Nineteen nations have set new all-time temperature records; the mercury in Pakistan reached 129 degrees, the hottest temperature ever seen in Asia. And there's nothing abstract about those numbers, not with Moscow choking on smoke from its epic heat wave and fires, not with Pakistan half washed away from its unprecedented flooding.

But that's just the half of it. It's also the summer when the U.S. Senate decided to keep intact its 20-year bipartisan record of doing nothing about global warming. Global warming is no act of God. We're up against the most profitable and powerful industries on earth: the companies racking up record profits from fossil fuels. And we're not going to beat them by asking nicely. We're going to have to build a movement, a movement much bigger than anything we've built before, a movement that can push back against the financial power of Big Oil and Big Coal. That movement is our only real hope, and we need your help to plot its future.

We've got some immediate and crucial priorities. For instance, groups around the world are joining together on 10/10/10 for a Global Work Party, demonstrating that we already know many of the solutions to the climate crisis. That will be a good day not just to put up solar panels, but also to shame our political leaders, to say to them, "We're getting to work. What about you?" Meanwhile, around the country, lawyers and community groups are doing yeoman's work fighting off new coal plants, activists are persuading banks to stop loaning to corporate villains, city councils are figuring out how to make their towns more efficient and resilient. This is the basic work of any movement, the foundation on which hope for long-term progress rests.

But necessary as such efforts are, they're not sufficient. We're making progress, but not as fast as the physical situation is deteriorating. Time is not on our side, so we've concluded that going forward mass direct action must play a bigger role in this movement, as it eventually did in the suffrage movement, the civil-rights movement, and the fight against corporate globalization. Even now, environmentalists in places like the coalfields of Appalachia have been putting these tactics to good use, albeit in small ways. (In the spring of 2009, our three groups worked with others to pull off a large-scale action outside the congressional power plant in D.C. that resulted in a promise that it would cease to burn coal.) History suggests, in other words, that one way to effectively communicate both to the general public and to our leaders the urgency of the crisis is to put our bodies on the line.

Nobody can predict which one event will trigger social change. Paul Revere was not the only rider to warn of the British advance, and many people refused to move to the back of the bus before Rosa Parks. But we do know two things. First, that we must act with unity, and second, many minds working together are likely to be smarter. So we're asking for your help. As you go about your other work on behalf of the planet and its diverse communities, think about the possibilities for direct action, and write them down and send them to us. Here are a few thoughts to guide you.

  • Our actions must be infused with the spirit of Gandhi, Martin Luther King Jr., and other peaceful protesters before us. No violence, no property damage.
  • We need large actions, with many members of the general public. Think hundreds and thousands. So don't concentrate on the kind of tactics that only a few hardy specialists can carry out; we're not going to have hundreds of people rappelling or scuba diving.
  • We don't think for a minute that we can actually physically shut down the fossil-fuel economy for any meaningful period; it's too big. We need to aim for effective symbolic targets—say, dirty, old coal-fired power plants—and use them to make clear the need and opportunity to cut carbon fast.
  • Our actions must be rooted in the communities where they are held and be organized hand in hand with local groups and activists.
  • Our tactics need to engage onlookers, not alienate them. We have to have effective ways of keeping provocateurs and incendiaries at a distance, and attracting the kind of people who actually influence the rest of the public. Discipline will matter.
  • We need to be transparent and open in our planning, not reliant on secrecy. We'll need to do our work certain that law enforcement is looking over our shoulders; our method can't be surprise.
  • Beauty counts. We're fighting for the beauty in the world that's being stolen by our adversaries, and at the same time we're aiming for hearts and minds.
  • We don't have unlimited resources. The cost and complexity of these kinds of actions can mount quickly. As with all things environmental, frugality and simplicity are virtues.

Note that though all of our groups have international operations, we're only thinking about America right now. That's for three reasons. One, in some parts of the world activists have already done great work that can teach us a lot. Two, America really has to show some leadership, since we're historically the biggest cause of climate change. And three, though we Americans face real and sobering risks when we engage in direct action, people doing the same things in many other nations can be locked up for decades or worse; in those places, other tactics will have to suffice.

Cover of issue 52 Climate Action
The YES! special issue on what it will take to build the political will to tackle climate change.

Note too that though this letter comes from just three environmental groups, we want this fight open to everyone. We'll happily work with any organization that shares our goals and tactics as plans go forward; in fact, we think that breaking down boundaries between groups is key to any chance at success. We'll do our best to reach out, but please make sure you let us know you want to be involved.

We've set up a special email address for ideas: climate.ideas@gmail.com. By late autumn, we hope we'll have been able to mine those ideas and start coming up with coherent plans for actions starting next spring.

We know this strategy won't appeal to all of you. That's fine; there are a thousand other useful ways to help, and we don't want to distract anyone from other work they're doing. But if you have ideas, send them in. It's clear to us that this is going to be a battle for the long haul, and we're going to need to be creative and committed. Thanks much for being a big part of it.


Phil Radford, Greenpeace USA

Becky Tarbotton, Rainforest Action Network

Bill McKibben, 350.org

Interested?

YES! Magazine encourages you to make free use of this article by taking these easy steps. McKibben, B., Radford, P., Tarbotton, B. (2010, September 08). We Need Your Ideas: A Call for Direct Action in the Climate Movement. Retrieved February 12, 2012, from YES! Magazine Web site: http://www.yesmagazine.org/people-power/we-need-your-ideas-a-call-for-direct-action-in-the-climate-movement. This work is licensed under a Creative Commons License Creative Commons License


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Reader Comments

accelerated climate change

Posted by shaynek at Sep 08, 2010 08:24 PM
There's a lot of talk about framing lately, and I think it would wise of the environmental community to frame climate change around the acceleration due to human activities; climate change is indeed a natural phenomenon. It is the hottest year since we started recording weather. I'm not arguing it's not partly human caused and that we shouldn't do anything about it, far from it, but we already know that's what the other side is going to say, so shouldn't we be clearer in our language then?

Best way I can think of to slow global warming

Posted by Daniel Geery at Sep 09, 2010 03:02 PM
was not my own and I don't know who suggested it, but government pay of, say, $5,000 per vasectomy seems like a sure hit.

Also, setting a goal that people can comprehend, such as 350 million people on the planet in 50 years, and clearly showing the beauty that nature would then produce, seems far better than thinking about CO2 ppm in the atmosphere (which may not be enough to save us anyway).

racism in the environmental movement

Posted by melinda chateauvert at Oct 18, 2010 07:06 AM
Many would see the comment recommending population control as a tactic to slow environmental destruction as racism. The nineteenth century Malthusian principles that animated the early birth control movement held that there were not enough agricultural resources to feed a growing human population; therefore limits were essential to ensure the survival of "mankind."
I will not digress into a discussion of all the proposals to meet people's dietary needs here; most readers already know Frances Moore Lappe and her followers.
I will however note that the effects of decisions about *who* and *which* populations get controlled are strikingly parallel to the effects of the decisions about *who* and *where* the worst dioxin, PCB, toxic producing dumps are located. Communities of color are victimized by these policies. Black children and mothers in Louisiana's Cancer Alley have severe health problems due to petro-chemical production on the Mississippi River. Fertilizer chemicals applied by Hispanic farmworkers have caused infertility. Karen Silkwood's cancer was the result of Kerr-McGee's radioactive plant.
Now, I'm not against men deciding on their own, that for the good the environment, they should obtain vasectomies. But monetizing the decision merely perpetuates the injustices of capitalism, rather than building social justice.

Reply to "racism in environmental movement"

Posted by Daniel Geery at Oct 18, 2010 02:07 PM
Good points, well taken.

I am familiar with many of them, but hadn’t thought about birth control in this context. Basic services and amenities for all, combined with education, seem to continually come up as the best and perhaps only equitable solution.

I was thinking mainly of the U.S. and the amount of resources WE gobble up, but I am painfully aware of the social stratification here. Also, I taught elementary school for twenty years, and my best/ most motivated students were often from the lowest income families.

How about we make tube tying free for those who want it? I suspect many do, but can’t afford it.

U.S. Americans

Posted by Chris Morck at Sep 11, 2010 07:06 AM
Writing from South America, I don't think it is being too picky to suggest that "America" and "Americans" in this fine article be changed to "U.S" and "U.S. Americans". Of course, I am assuming that the authors are speaking of the U.S. and not all of the Americas.

Editor's Note

Posted by Christa Hillstrom at Sep 13, 2010 12:55 PM
Thanks, Chris, for the comment–it's a good point. This article is an open letter originally published elsewhere, but we try to make the distinction in our own work. Cheers!

a way forward

Posted by alyce santoro at Sep 11, 2010 07:45 AM
during WWII, there was a massive campaign put forth by "the war advertising council" to "use it up, wear it out, make it do, or do without." after 9/11, GWB told us instead to "go shopping". we have found ourselves trapped in an economy based on waste - the more we consume, we're told, the more we "contribute to the economy". a movement to reverse this trend can ONLY come from the bottom up, as the powers-that-be do not stand to benefit financially from a campaign that promotes and encourages efficiency. the greenest, cheapest, most readily-accessible and socially-bonding technology we have available is our ability to simply use less. the USE HALF NOW campaign on facebook is designed to create a community around the benefits to personal and environmental health of consuming less. http://www.facebook.com/[…]/316473176497?ref=mf

Ideas for Direct Action

Posted by Rob Hasse at Sep 13, 2010 11:24 AM
The simple truth is that population growth and the exponential consumption of natural resources are causing irreversible changes to the sustainability of all life on Earth as we know it. The challenges facing us today are far greater than economic indicators, budget deficits, taxes, political rhetoric, and national or religious conflicts. Humanity cannot exist without the life giving air, water, and soil provided by the sustainable ecosystems of our living planet. Unfortunately climate change seems to be too far removed from day-to-day reality for most to see how anything we do (good or bad) actually has an impact.

World population has more than doubled over the past 50 years while in this same time our consumption of fossil fuels has more than quadrupled. At the current rate of consumption less than 50 years of proven in ground oil reserves remain in the world today. Given the growing economies of China and India, and expectations for economic growth in the US and Europe, the rate of consumption will surely increase so that we will actually run out much sooner.

Assumptions environmental initiatives have negative affect the economy are very short sighted. The full economic potential of sustainable living and energy solutions is undeniably greater than current model based on rapidly diminishing fossil fuels. Development of alternative solutions is not only critical to the welfare of both the economy and environment, failure to do so will only assure the eventual failure of both.


Consider morality, for a change

Posted by Guy R. McPherson at Sep 13, 2010 12:06 PM
It's pretty clear the industrial economy is making us crazy and killing us. It's pretty clear the industrial economy is taking a lot of species into the extinction of abyss. It's pretty clear we'll be among the species going down that road -- soon -- if we don't terminate the industrial economy. Yet McKibben and his cabal keep propping up the empire, wishing for a political solution. Fairy tales don't cut it, gang. It's time to terminate the industrial economy: http://guymcpherson.com/[…]/

Direct actions on climate change

Posted by Norm van't Hoff at Sep 14, 2010 07:56 AM
There's no doubt about global warming, and there's no doubt that it is largely being caused by human activities. Only fools, ideologues and those with a hidden agenda would now say otherwise. What do we do about it?
It is certainly way past the time we saw direct actions to rein in the power of miscreant multinational corporations and their lobbyists. Draw on the lessons of the past, and let's get on with it!
One strategy: Peter Drucker, the grandfather of modern management in the 'States, pointed out that companies that kept pace with the changing needs of the demographic bulge we call the 'Baby Boomers', remained successful. The green movement would do well to follow his advice... If you win broad support from the, now retiring, 'Boomers', you'll likely carry the day.
Norm

Idea for Direct Action

Posted by Susan Comfort at Sep 14, 2010 04:14 PM
We might designate one day of a week, sort of like "Meatless Mondays," when people pledge to do one thing to reduce their own or their community's consumption of fossil fuels. For example, let's say we chose Friday, we could designate it with a catchy phrase such as "350 Friday." On that day, people could take public transit, organize a commuter van for themselves and neighbors, have a party on a bus, WALK for a change, plant a tree, buy local, and so on.

This would work because people need to incorporate consciousness and action into their daily routines! It's not enough to educate people in the abstract; habitual behaviors also have to change. We could get as creative as we want to be with this idea. For instance, some could stage weekly artist actions on Fridays that playfully remind people of their commitment to 350 Friday.

Moral courage and righteous anger

Posted by sans-culotte at Sep 15, 2010 06:03 AM
A mass movement must have moral credibility to achieve any success at all in the US. Like it or not, we are a very religious nation. I believe our best hope is for interfaith clerical leaders not just to join our cause, but to make the moral case to the public, with passion, and truly lead.

Imagine imams and rabbis, priests and pastors, nuns and monks all bearing witness for our degraded Earth. Imagine an army of Martin Luther Kings and William Sloan Coffins filled with righteous anger about intergenerational theft. Imagine mega-church ministers preaching a gospel of stewardship instead of dominion, and thrift instead of wealth.

With faith leaders demonstrating true moral courage, we still might be able to change our rapacious ways in time to help our children.

beautiful, connected lives where we live

Posted by Brenda Guiled at Sep 17, 2010 08:47 AM
I think a lot of people are hungry for real culture and community, right where they live. They're zipping all over the place, carbon footprint be damned, because that's the only way they know to have a life. They've bought into the notion that their real life is where they travel, the new people they keep meeting, the new stuff they have to have, the endless new experiences they crave to fill the void. They don't know how to build a rich, beautiful life near home and love it so much that they're out of time for these other things and places, which then clearly become superficial and unnecessary distractions.

We have to start from what people are doing already, but deepen it, broaden it. For instance, a lot of people do yoga, which requires only having a body to learn and keep getting better & better - no other equipment or fuels necessary. Make the best yoga be the kind you walk to, don't need fancy duds for, do with yourself and friends in modest settings ... lots of people are there already. They need to be vaunted and portrayed in media as ultra-cool. Others, who do yoga in overheated rooms (aiy! energy madness), wear expensive clothes, travel all over their cities and the world to sit still and do poses there ... well, that's totally uncool, does nothing for where one lives.

The bottom line is where we live - where we really live. We've got to start making that our almost-total focus, where are hearts are, and the most beautiful place to be - not just because others and government $$ provided it, but because we're part of creating it. There are so many ways to pull together great home neighbourhoods, which many are doing already - gardening, street events, neighbourhood cleanups and decorating, deep body arts, making the most of gifts that neighbours have as a top priority, not importing and seeking more and more of what we don't have, etc. When it's the fashion to do this and not be all over the place looking for meaning, diversions, fun, and endless variety in the global mall, then we'll be onto something. And Gandhi would certainly agree.

neighbourhood days

Posted by Brenda Guiled at Sep 17, 2010 09:08 AM
I didn't give a particular action. We need set neighbourhood days - start with one official one, the day to get out and go all out to really live and be and make the most of one's home few blocks, with just what you've got at hand. No big corporate nothin'; everything on foot & bike; using, appreciating, and sharing what neighbours have already and can create together.

It'll be so much fun and so satisfying, they'll want another one, and another, until it's a monthly thing, then weekly, then part of every day.

Climate change

Posted by Lela Gary at Sep 17, 2010 08:54 AM
What do we have to do? To stop referring to our grandchildren and
focus on the Here and Now.
Reference to future outcome of Climate Change is a licence to Procrastinate and do nothing at present. Emphasis should be given to all Health effects of air and water pollution that comes from all types of pollutants from man-made climate changes. The burden of paying for all disasters such as droughts, tsunamis, floods, etc. will eventually impoverish all to a dismal end.

Targeting a Major Facility in the US and Forcing Economic Loss

Posted by Sharon Howarth at Sep 24, 2010 09:13 AM
Disrupting Nanticoke Coal Refinery is a good site to be targeting since I live in Ontario. But there would be far more impact choosing a major facility in the US where “everyone” from far and wide would gather for as long a period as they are willing and able to do. In order to have real impact, there has to be an economic loss for the facility so this could mean a disruption in service and it can be in the form of blocking one or more delivery routes.
 
It’s high time for Direct Action.

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