"CNN called it 'the most widespread day of political action in the planet's history.' Foreign Policy magazine called it 'the largest ever coordinated global rally of any kind.' We mostly just called it glorious," says Bill McKibben, of the 350.org campaign.
On October 24, 2009, the campaign coordinated an international day of action to build mainstream awareness around a number— 350—that climate science tells us is the uppermost safe limit (in parts per million) of greenhouse gas in Earth's atmosphere. The campaign was a success, with public demonstrations all over the world lodging the number into the minds of many negotiators who would take the floor at the Copenhagen climate conference later that year.
A Global Call
Powerful cries for climate action from people around the world.
Copenhagen was underwhelming, however, and left the world with a thoroughly inadequate set of climate "agreements" among world leaders.
The 350.org campaign is picking up where they left off. They've recently announced a new day of global action on October 1o, 2010—a "Global Work Party" during which citizens will get to work on climate solutions, with or without the backing of slow-moving politicians.
With our communities digging local gardens and installing solar panels on the roofs of our schools, we then turn to the senates and parliaments of the world and ask, "We're doing it—what about you?"
Copenhagen brought poor nations and grassroots groups into partnership. Our chances of preventing climate catastrophe now rest on the ability of this new alliance to communicate to the world’s richest and most powerful peoples that the emissions emergency is, above all things, a crisis of justice.