Wal Mart movie's grassroots launch
The new movie on Wal-Mart launches this weekend, but not at your local corporate-owned cineplex. In 7,000 living rooms, coffee shops, church basements, union halls, and bookstores around the U.S. and in more than a dozen other countries, ordinary people will be gathering to watch Robert Greenwald's new film, Wal-Mart: The High Cost of Low Price.
If, as Marshall McLuhan said, the media is the message, the message here is the power of the grassroots. Maybe Hollywood, Madison Avenue, and Fox TV want to keep dishing out mind-numbing repetitions, and maybe they succeed by their standards -- selling our attention to advertisers who turn creative, thinking people into docile consumers (and sometimes misguided voters).
But many of us do want to think, to debate, and to have some control over the future of our communities.
Grassroots screenings like these are not only great ways to get around the filters of the big corporate film distributors, they also bring people together, and when people get organized, they get powerful.
If you want to find a screening near you, you can find one here.