The Story of Stuff :: Take Action

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:: WATCH: The Story of Stuff
:: UNDERSTAND: The Bigger Picture
:: MAIN INDEX: The Story of Stuff: Another Way

The Story of Stuff website has many more resources, including an annotated script of the movie, a detailed glossary, facts, tips for holding a screening in your classroom or community, and more.

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“Remember that old way (the old school throw-away mindset) didn’t just happen by itself. It’s not like gravity that we just gotta live with. People created it. And we’re people too. So let’s create something new.”—Annie Leonard

Many people who have seen The Story of Stuff have asked what they can do to address the problems identified in the film. Each of us can promote sustainability and justice at multiple levels: as an individual, as a teacher or parent, a community member, a national citizen, and as a global citizen.

As Annie says in the film, “the good thing about such an all pervasive problem is that there are so many points of intervention.” That means that there are lots and lots of places to plug in, to get involved, and to make a difference. There is no single simple thing to do, because the set of problems we’re addressing just isn’t simple. But everyone can make a difference, and the bigger your action the bigger the difference you’ll make.

Here are some ideas, along with YES! Stories of people making these changes in their lives:

YES number1
Image from the Story of Stuff
"In the past three decades alone, one-third of the planet’s natural resources base have been consumed. Gone."

Power down!

A great deal of the resources we use and the waste we create is in the energy we consume. Look for opportunities in your life to significantly reduce energy use: drive less, fly less, turn off lights, buy local seasonal food (food takes energy to grow, package, store and transport), wear a sweater instead of turning up the heat, use a clothesline instead of a dryer, vacation closer to home, buy used or borrow things before buying new, recycle. All these things save energy and save you money. And, if you can switch to alternative energy by supporting a company that sells green energy to the grid or by installing solar panels on your home, bravo!

Local Energy, Local Power

Wind on the Great Plains could power the country. Tribes are working to bring energy production home. YES! Magazine #40, Winter 2007

Wind turbines
Wind turbines in Denmark. Photo by Doug Murray.


YES number2
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"99 percent of the stuff we harvest, mine, process, transport… is trashed within 6 months."

Waste less.

Per capita waste production in the U.S. just keeps growing. There are hundreds of opportunities each day to nurture a Zero Waste culture in your home, school, workplace, church, community. This takes developing new habits which soon become second nature. Use both sides of the paper, carry your own mugs and shopping bags, get printer cartridges refilled instead of replaced, compost food scraps, avoid bottled water and other over packaged products, upgrade computers rather than buying new ones, repair and mend rather than replace….the list is endless! The more we visibly engage in re-use over wasting, the more we cultivate a new cultural norm, or actually, reclaim an old one!

YES Archive button Seattle Adopts Zero-Waste Policy

The Seattle City Council has committed the city to a zero-waste policy—and one small neighborhood's activism helped spur the change.
Signs of Life, YES! Magazine #44, Winter 2008

YES Archive button Berkeley's Zero Waste Resolution

In March, 2005, Berkeley adopted a Zero Waste resolution, under which the city will reduce solid waste 75 percent by 2010 and to zero by 2020.
YES! Magazine #40, Winter 2007

YES Archive button Appalachian Ecovillage

A college founded by abolitionists builds on the dream of a school open to all, turning student family housing into a visionary model of sustainable living.
YES! Magazine #34, Summer 2005

Wind turbines in Denmark. Photo by Doug Murray.
A Berkeley apartment building made from recycled materials, including old CalTrans signs. Photo by Lane Hartwell.


YES number3
Image from the Story of Stuff

Talk to everyone about these issues.

At school, your neighbors, in line at the supermarket, on the bus… A student once asked Cesar Chavez how he organized. He said, “First, I talk to one person. Then I talk to another person.” “No,” said the student, “how do you organize?” Chavez answered, “First I talk to one person. Then I talk to another person.” You get the point. Talking about these issues raises awareness, builds community and can inspire others to action.

YES Archive button Can We Talk?

Conversation Cafés Show Us How, YES! Magazine #44, Winter 2008



YES number4

Make your voice heard.

Write letters to the editor and submit articles to local press. In the last two years, and especially with Al Gore winning the Nobel Peace Prize, the media has been forced to write about Climate Change. As individuals, we can influence the media to better represent other important issues as well. Letters to the editor are a great way to help newspaper readers make connections they might not make without your help. Also local papers are often willing to print book and film reviews, interviews and articles by community members. Let’s get the issues we care about in the news.

YES Archive button Speaking for Ourselves

Young people in Oakland wanted to talk about real solutions to the poverty, racism, and powerlessness that they grew up with—but all the city’s hip-hop radio station offered was violence and mind-numbing entertainment. YES! Magazine #33, Spring 2005


YES number5
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DeTox your body, DeTox your home, and DeTox the Economy.

Many of today’s consumer products—from children’s pajamas to lipstick—contain toxic chemical additives that simply aren’t necessary. Research online (for example, before you buy to be sure you’re not inadvertently introducing toxics into your home and body. Then tell your friends about toxics in consumer products. Together, ask the businesses why they’re using toxic chemicals without any warning labels. And ask your elected officials why they are permitting this practice. The European Union has adopted strong policies that require toxics to be removed from many products. So, while our electronic gadgets and cosmetics have toxics in them, people in Europe can buy the same things toxics-free. Let’s demand the same thing here. Getting the toxics out of production at the source is the best way to ensure they don’t get into any home and body.

YES Archive button YES! But How?

Practical tips on green living from the YES! team.





YES number6
Image from the Story of Stuff

Unplug (the TV and internet) and Plug In (the community).

The average person in the U.S. watches T.V. over 4 hours a day. Four hours per day filled with messages about stuff we should buy. That is four hours a day that could be spent with family, friends and in our community. On-line activism is a good start, but spending time in face-to-face civic or community activities strengthens the community and many studies show that a stronger community is a source of social and logistical support, greater security and happiness. A strong community is also critical to having a strong, active democracy.

YES Archive button Small Ohio Town Discovers Power of Networking

by Frances More Lappé, YES! Online Guest Column


YES number7

Park your car and walk… and when necessary MARCH!

Car-centric land use policies and life styles lead to more greenhouse gas emissions, fossil fuel extraction, conversion of agricultural and wildlands to roads and parking lots. Driving less and walking more is good for the climate, the planet, your health, and your wallet. But sometimes we don’t have an option to leave the car home because of inadequate bike lanes or public transportation options. Then, we may need to march, to join with others to demand sustainable transportation options. Throughout U.S. history, peaceful non-violent marches have played a powerful role in raising awareness about issues, mobilizing people, and sending messages to decision makers.

YES Archive button On Critical Mass and the First Amendment

What do bicycles have to do with the Boston Tea Party? By Reverend Billy, YES! Magazine #44, Winter 2008

YES! Magazine YES! But How? graphic
Photo by Fred Askew



YES number8
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Change your lightbulbs… and then, change your paradigm.

Changing lightbulbs is quick and easy. Energy efficient lightbulbs use 75% less energy and last 10 times longer than conventional ones. That’s a no-brainer. But changing lightbulbs is just tinkering at the margins of a fundamentally flawed system unless we also change our paradigm. A paradigm is a collection of assumptions, concepts, beliefs and values that together make up a community’s way of viewing reality. Our current paradigm dictates that more stuff is better, that infinite economic growth is desirable and possible, and that pollution is the price of progress. To really turn things around, we need to nurture a different paradigm based on the values of sustainability, justice, health, and community.

YES Archive button Live Free - Do It Yourself

The consumer life carries invisible chains. Let’s make spaces where we can be free. Step off the path. YES! Magazine #44, Winter 2008

YES Archive button Great Turning :: From Empire to Earth Community

For high school and university students: this article introduces David Korten’s ideas about the Great Turning and Earth Community: "Earth Community… organizes by partnership, unleashes the human potential for creative co-operation, and shares resources and surpluses for the good of all." David Korten, YES! Magazine #38, Summer 2006

Graffiti on a London wall by street artist Banksy. Photo by Kevin Flemen. Flickr: Kfxposure
Graffiti on a London wall by street artist Banksy. Photo by Kevin Flemen. Flickr: Kfxposure



YES number9
Image from the Story of Stuff

Recycle your trash… and, recycle your elected officials.

Recycling saves energy and reduces both waste and the pressure to harvest and mine new stuff. Unfortunately, many cities still don’t have adequate recycling systems in place. In that case you can usually find some recycling options in the phone book to start recycling while you’re pressuring your local government to support recycling city-wide. Also, many products – for example, most electronics - are designed not to be recycled or contain toxics so recycling is hazardous. In these cases, we need to lobby government to prohibit toxics in consumer products and to enact Extended Producer Responsibility (EPR) laws, as is happening in Europe. EPR is a policy which holds producers responsible for the entire lifecycle of their products, so that electronics company who use toxics in their products, have to take them back. That is a great incentive for them to get the toxics out!

YES Archive button Europe Cleans Up Its E-Waste Act

Here’s a quick guide to new European initiatives. YES! Magazine #37, Spring 2006

RIGHT: 'WEEE Man' This 21-foot-tall, three ton sculpture is made of 198 household devices, including 5 refrigerators, 35 cell phones, and 23 computer mice, representing the lifetime e-waste of the average European.

'WEEE Man' This 21-foot-tall, three ton sculpture is made of 198 household devices, including 5 refrigerators, 35 cell phones, and 23 computer mice, representing the lifetime e-waste of the average European.
Photo courtesy



YES number10
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Buy Green, Buy Fair, Buy Local, Buy Used & most importantly, Buy Less.

Shopping is not the solution to the environmental problems we currently face because the real changes we need just aren’t for sale in even the greenest shop. But, when we do shop, we should ensure our dollars support businesses that protect the environment and worker rights. Look beyond vague claims on packages like “all natural” to find hard facts. Is it organic? Is it free of super-toxic PVC plastic? When you can, buy local products from local stores, which keeps more of our hard earned money in the community. Buying used items keeps them out of the trash and avoids the upstream waste created during extraction and production. But, buying less may be the best option of all. Less pollution. Less Waste. Less time working to pay for the stuff. Sometimes, less really is more.

YES Archive button Why Buying Local is Good for You

Money spent locally has a huge multiplier effect for your local economy. Check out the numbers. YES! Magazine #40 Winter 2007

YES Archive button Creating Real Prosperity

Going local is good for everyone—including the world's poorest, says Frances More Lappé. YES! Magazine #40 Winter 2007

YES Archive button Judy Wicks :: In Business for Life

Judy Wicks and her White Dog Cafe go local and start the Fair Food Project. YES! Magazine #40 Winter 2007

Buying Local YES! Magazine Graphic


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