Additional YES! Policies and Information
Mission and Coverage
YES! is a nonprofit, independent media organization that inspires people to create a more just, sustainable, and compassionate world through reporting, commentary, and reader engagement.
Our explanatory journalism analyzes societal problems in terms of their root causes and explores opportunities for systemic, structural change. Our stories uncover environmental, economic, and social justice intersections. Our solutions reporting spotlights the ideas and initiatives of people building a better world. Our commentaries address dominant economic, political, and social structures and consider alternative ways of thinking that can produce a more equitable and Earth-friendly world.
Ownership and Funding
YES! was founded in 1996 as a 501(c)3 nonprofit organization. We are not owned by any individual or corporation. We are accountable only to you—our readers.
Our revenue comes from multiple sources including subscriptions, donations, foundation support, and earned revenue from events. YES! is ad-free: we make no money from advertising and you won’t find ads on our site or in our magazine. More than 8,000 readers supported YES! with a donation in 2019.
Our editorial strategy is insulated from our revenue sources by a firewall.
Editorial Independence Policy
YES! subscribes to standards of editorial independence adopted by the Institute for Nonprofit News:
Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We maintain a firewall between news coverage decisions and sources of all revenue. Acceptance of financial support does not constitute implied or actual endorsement of donors or their products, services or opinions.
We accept gifts, grants, and sponsorships from individuals and organizations for the general support of our activities, but our editorial activities and news judgments are made independently by the editorial department and not on the basis of donor support for the organization.
Our organization may consider donations to support coverage of particular topics, but our editorial director maintains editorial control of all coverage.
We will cede no right of review or influence of editorial content, nor of unauthorized distribution of editorial content.
Our organization will make public all donors who give a total of $5,000 or more each year. We will accept anonymous donations for general support only if it is clear that sufficient safeguards have been put into place that the expenditure of that donation is made independently by our organization and in compliance with INN’s Membership Standards.
YES! is committed to reporting that is fair, accurate, complete, transparent, and independent. YES! Media editorial policies follow the Society of Professional Journalists Code of Ethics.
Reader Engagement and Feedback
For more than 20 years, YES! has been partnering with readers to build a more just, sustainable, and compassionate world. We know we can have an even greater impact in the world when readers bring their thoughts, ideas, and expertise to the table. We are committed to engaging with you and taking action based on your suggestions, complaints, and other feedback. You may help us develop an individual story or line of coverage, answer questions that a story may raise, identify related or under-covered issues, and teach us about new and diverse sources, experts, and perspectives.
In line with this, we are committed to providing greater transparency about our journalism and offering regular points of contact and interaction. We believe that news organizations have a responsibility to engage with the public on the values, issues and ideas of the day, and that we have much to gain in return.
We use a variety of programs and techniques toward this end. We use Vox Media’s Coral discussion platform to hold conversations on select articles and topical issues. Through our YES! Presents program we host in person and virtual events that more deeply explore the themes we cover with our readers and supporters. We also regularly survey our audience to get invaluable feedback on our magazine covers and content, impact, and engagement activities. Be sure to subscribe to our newsletter to see our latest discussion prompts, surveys, and event invitations. If you have ideas, questions, or comments about our stories, you can reach us at [email protected]. This address is monitored by our support team, and emails are forwarded to the appropriate departments.
Diverse Voices Statement
Inclusiveness is at the heart of thinking and acting as journalists. The complex issues we face as a society require respect for different viewpoints. Race, class, generation, gender and geography all affect point of view. Reflecting these differences in our reporting leads to better, more nuanced stories and a better-informed community.
YES! is committed to increasing the diversity of our staff, writers, and sources. We prioritize working with writers who have lived experiences in the communities they cover.
We seek diverse voices in our management and reporting staff. In 2020, 32% of YES! staff are people of color, up from 17% in 2015. Three of our seven-member leadership team are people of color, and our new board co-chairs are African-American and Arab-American. For each of the last three years, more than 40% of our writers are people of color (up from 14% in 2015).
Sarah van Gelder and David Korten
Zenobia Jeffries Warfield
CIVIL LIBERTIES EDITOR
ASSOCIATE ART DIRECTOR
Bernadette Kinlaw, Doug Pibel
SR. DIRECTOR OF PRODUCT AND MARKETING
Tracy Matsue Loeffelholz
DONOR STEWARDSHIP MANAGER
FINANCE AND OPERATIONS MANAGER
OFFICE MANAGER AND BOOKKEEPER
FINANCE AND HR MANAGER
CUSTOMER SERVICE COORDINATOR