The Page That Counts

Average minutes children six and under spend using TV, video, DVD or computers per day: 118

Minutes reading or being read to: 39 (1)


Increase in hours the average middle-income married couple with children worked in 2004 compared to 1979: 500 (2)


Number of TV commercials viewed by American children every year: 40,000 (3)


Age by which a child can develop brand loyalty: 2 (4)


Percentage of Harvard students who received average grades of B+ or better in 1950: 15%

Percentage in 2004: nearly 70% (5)


Average American CEO pay in 2005: $11.8 million

Average ratio of American CEO salaries to production worker pay in 2004: 431-to-1

Ratio in 1982: 42-to-1

Lowest legal wage today if the minimum wage had risen as fast as CEO pay since 1990: $23.03 an hour

Actual lowest minimum wage today: $5.15 an hour (6)


Percentage of female authors listed as #1 on The New York Times bestseller list from 1955-1964: 18%

Percentage over the past decade (1995 to 2004): 46%

Percentage this year so far: 50% (7)


Approximate Army recruiting costs per recruit in 1995: $ 8,000( 8)

Approximate Army recruiting costs per recruit in 2004: $15,000 (9)


Price tag Costco put on the original Picasso drawing. "Atelier De Cannes" in August: $129,999.99 (10)


Percentage of search hits for the term "peace" versus the term "war" on The New York Times website on October 6, 2005: 26% peace versus 74% war (11)

Percentage for YES! magazine: 97% peace versus 3% war (12)


Annual tax revenues a Wal-Mart store generates in Port Richey, Florida: $75,000

Total salary for the three police officers the town needed to handle the extra calls the store generated: $80,454 (13)


Number of topics Vivienne, the virtual "girlfriend" made by Artificial Life can discuss: 35,000 (14)


Percentage of Internet users who say being online has helped their ability to meet new people: 19% (15)


Estimated total cost of the current Iraq war by the end of the fiscal year 2005 (September 30): $204.6 billion (16)

Cost of funding 4.1 million full four-year scholarships for students at public universities: $201.7 billion (17)


Number of hybrid cars the Ford Motor Company plans to produce by 2010: 250,000(18)

Number of hybrids Toyota plans to produce by 2010: 1 million(19)


Number of gas pumps in Oregon as of September too old compute prices above $3: 200(20)


1. Kaiser Family Foundation, "New Study Finds Children Age Zero to Six Spend As Much Time With TV, Computers, and Video Games As Playing Outside," October 28, 2003. 2. Economic Policy Institute, "The State of Working America: 2004-2005," 3. American Psychological Association, "Television Advertising Leads to Unhealthy Habits in Children; Says APA Task Force," February 23, 2004, 4. James McNeal, Kids as Customers: A Handbook of Marketing to Children, New York, Lexington Books, 1992. Cited by National insitute on Media and Family, 2002, 5. The Carnegie Foundation for the Advancement of Teaching, "Grade Inflation: It's Not Just an Issue for the Ivy League," June 2004. 6. Institute for Policy Studies and United for a Fair Economy, "Executive Excess 2005: Defense Contractors Get More Bucks for the Bang," 7. Lulu, Inc., July 20, 2005, 8. RAND, National Defense Research Institute, "Have Improved Resources Increased Military Recruiting and Retention?," 2004, 9. U.S. Army Training and Doctrine Command (TRADOC) News Service, "Army Hits Recruiting Goal for FY 2004," October 4, 2004, 10. CNNMoney, "Picasso on Costco," August 12, 2005,
11. The New York Times, October 6, 2005, 12. YES! magazine, October 6, 2005, 13. Ryan Davis, "Wal-Mart shoplifters strain police services," St. Petersburg Times, May 19, 2002, 14. CNNMoney, "Vivienne the Virtual Girlfriend," February 25, 2005, 15. Pew Research Center, "Pew Internet and American Life Project," 16. National Priorities Project, Cost of War calculator, 2005, 17. National Center for Education Statistics, Average tuition and fees 2003-2004, 18. Sholnn, Freeman, "Ford Launches Hybrid Initiative," Washington Post, September 22, 2005, 19. James Brooke, The New York Times. Published by The International Herald Tribune, "Toyota Hybrid Push Faces Big Tests," September 8, 2005, 20. "Old-Style Pumps can't register $3 per Gallon,"
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